Client
Hyundai Motor Group
Overview
Ridged, a dynamic beverage brand, aimed to redefine its market position and appeal to a younger demographic. The goal was to develop a fresh brand identity and create an engaging online presence through a visually appealing and user-friendly digital platform.
Client
Hyundai Motor Group
Industry
Beverage
Service
Design Research I
Future EV Solution I
Industrial Design I
Duration
2 Years and 6 Months
The Challenge
Ridged’s existing brand identity lacked differentiation and failed to resonate with their target audience. Their digital presence was fragmented, with an outdated website that did not reflect the brand’s energy and innovation. This resulted in reduced brand visibility and limited customer engagement. Ridged needed a comprehensive solution to revamp their brand identity and digital design to better reflect their vibrant personality and attract new customers.
The Result
The revamped brand identity and innovative digital design significantly enhanced Ridged’s market presence and customer engagement. The new website attracted more visitors and increased user interaction, leading to improved brand perception and loyalty. Ridged successfully established a strong, cohesive brand identity and an engaging digital platform, reinforcing their position as a leading innovator in the competitive beverage industry.
The Result
The revamped brand identity and innovative digital design significantly enhanced Ridged’s market presence and customer engagement. The new website attracted more visitors and increased user interaction, leading to improved brand perception and loyalty. Ridged successfully established a strong, cohesive brand identity and an engaging digital platform, reinforcing their position as a leading innovator in the competitive beverage industry.
The Result
The revamped brand identity and innovative digital design significantly enhanced Ridged’s market presence and customer engagement. The new website attracted more visitors and increased user interaction, leading to improved brand perception and loyalty. Ridged successfully established a strong, cohesive brand identity and an engaging digital platform, reinforcing their position as a leading innovator in the competitive beverage industry.
The Result
The revamped brand identity and innovative digital design significantly enhanced Ridged’s market presence and customer engagement. The new website attracted more visitors and increased user interaction, leading to improved brand perception and loyalty. Ridged successfully established a strong, cohesive brand identity and an engaging digital platform, reinforcing their position as a leading innovator in the competitive beverage industry.
